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Branding is the foundation of marketing and is inseparable from business strategy. It is therefore more than putting a label on a fancy product. Nowadays, a corporation, law firm, country, university, museum, hospital, celebrity, and even you in your career can be considered as a brand.
Branding is deeply anchored in psycho-sociology, it takes into account both tangible and intangible attributes, e.g., functional and emotional benefits. Therefore, those attributes compose the beliefs that the brand's audience recalls when they think about the brand in its context. |
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Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam.
A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. |
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Offline advertises generally appears in the print medium like magazines and news papers. It appears as posters bill boards, flyers and Hoardings. An online advertisement may go unnoticed, but a poster or screen in most happening commercial spot or in the most hot spot will not go unnoticed by the buying mass.
Offline advertising is a best way to communicate your business to the customers in with less expense. |
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E-Campaign is a sophisticated email campaign tool for corporations, professionals, and mailing lists operators to keep in touch with customers, subscribers, and members in an effective way. E-Campaign is therefore an e-mail application which sends personalized email messages.
This is an effective marketing tool that brings immediate feed back from the customers. |
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