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Design Firm Gives Film Festival Back its Heart
The California Film Institute (CFI) today unveiled its new identity - including new logos for the Institute, its Education program and the popular, long running Mill Valley Film Festival.
At a press conference at Dolby Labs, CFI Executive Director Mark Fishkin announced the new identity, designed by the San Francisco design firm MINE.
Fishkin also unveiled the official festival poster, advertising campaign and website, all of which center around the theme "Turning 30" - a tribute to the festival's 30th year. |
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'Monsters vs. Aliens' is the ultimate; a 3-D 'first'
Monsters vs. Aliens is a throwback to those B-movie glory days of the '50s when Martians invaded our backyards and rubber monsters stalked the Earth.
But the DreamsWorks sci-fi spoof, landing March 27, 2009, also transforms a once-tacky Ike-era gimmick into an eye-popping 21st-century experience as the first computer-animated feature to be shot in 3-D.
Studios such as Disney have dimensionalized CGI films, but only after a non-3-D version was made. |
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A Battle in th HomeTheater: HighDefinition DVD Formats
In February 2008, Blu-ray emerged as the winner in the high-definition DVD format war, when rival Toshiba gave up on its HD DVD format. This article offers previous coverage on the beginnings of the format war.
What's really exciting in the DVD world is the development of a couple of new DVD formats that will allow true high-definition (HD) programming to be available on optical discs. A number of companies have banded together into two groups with competing standards for these next-generation, high-definition disc formats. |
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NFood Ads Will Level Off; Networks Look to Movie Studios to Keep Spending | Also: Nick vs. CN
NEW YORK :Commercial ratings once again will be all the rage for broadcast and cable in this year's upfront, but over at the kids' networks, it's a different story.
Jim Perry, Nickelodeon's sales chief
The majority of kids' programming is still viewed live or live-plus same-day, with an average drop off of 2% to 3% after Nielsen's live-plus-three commercial ratings are factored in. Despite that seeming advantage, the kids' upfront market this year is expected to be flat, hovering at just below $1 billion. Last year's upfront market grew 5% over 2006's take of $950 million. |
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Design Firm Gives Film Festival Back its Heart
"The heart is really what it's all about," says Simmons, "The Festival is about the love of film, and we wanted to create a mark that reflected that." Also important was establishing a sense of place. For that the designers took their cues from the landmark signage of the local Rafael Theatre (designed by Mark Fox) which is operated by CFI and plays home to the Mill Valley Film Festival. "Even though the festival attracts filmmakers and stars from more than 49 countries, at its heart it is a local experience," Simmons explains, "By capturing some of the local typography and colors we're reinforcing that sense of place that is central to the festival's identity.
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First look: 'Monsters vs. Aliens' is the ultimate; a 3-D 'first'Author Susan Wolszczyna
To avoid confusion, since computer animation is already called 3-D, he calls it "the Ultimate 3-D."
Others are joining in the trend: 20th Century Fox's Ice Age 3, due in July 2009; Disney's motion-capture A Christmas Carol, November 2009; and Pixar's Toy Story 3, 2010. Why the switch? The number of theaters with digital 3-D capability has grown rapidly.
Monsters tickets will cost more because the process adds about $15 million to a film's budget, but Katzenberg believes audiences will pay for "a premium experience."
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A Battle in the Home Theater: High Definition DVD Formats
In February 2008, Blu-ray emerged as the winner in the high-definition DVD format war, when rival Toshiba gave up on its HD DVD format. This article offers previous coverage on the beginnings of the format war.
What's really exciting in the DVD world is the development of a couple of new DVD formats that will allow true high-definition (HD) programming to be available on optical discs. A number of companies have banded together into two groups with competing standards for these next-generation, high-definition disc formats:
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Food Ads Will Level Off; Networks Look to Movie Studios to Keep Spending | Also: Nick vs. CN
NEW YORK :Commercial ratings once again will be all the rage for broadcast and cable in this year's upfront, but over at the kids' networks, it's a different story.
Jim Perry, Nickelodeon's sales chief
The majority of kids' programming is still viewed live or live-plus same-day, with an average drop off of 2% to 3% after Nielsen's live-plus-three commercial ratings are factored in. Despite that seeming advantage, the kids' upfront market this year is expected to be flat, hovering at just below $1 billion. Last year's upfront market grew 5% over 2006's take of $950 million.
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